Increasing demand from the food and beverage, personal care, cosmetics and aromatherapy industries due to the growing interest in natural and organic products, and increasing interest from end-users due to the fact that they are natural and have no significant side effects unlike conventional medicines are thought to be the driving factors in the growth of this market.

Increasing consumer awareness is forcing manufacturers to shift their focus from synthetic products to natural products. Increased enforcement of regulations favouring the use of products with environmentally friendly ingredients is also fuelling this awareness. The health benefits associated with essential oils are also expected to increase demand in pharmaceutical and medical applications.